Maybe you've tried looking at OPC—other people's copy—and wished you'd thought to write yours that way. Maybe you've downloaded templates or enrolled in writing courses full of "proven techniques." The problem is, when you try to use those formulas, you sound like a bad infomercial. You end up writing sales pages and emails that you'd never want your friends to see.
The Copy Cure is the first course that not only teaches you proven, persuasive writing techniques, but shows you how to use them in your voice. So your copy sounds like an actual, flesh-and-blood human and not a robot. Or, worse, a wannabe.